Waterfront has been acting for Shark AG in High Court trade mark infringement proceedings against Monster Energy and Coca-Cola. The trial of these proceedings was due to start in the High Court of England and Wales on 7 October 2013. This litigation formed part of larger series of worldwide disputes between the soft drink manufacturers, stretching from Australia, the Far East, Europe and all the way to South America, all concerning the trade marks BRING OUT THE BEAST and UNLEASH THE BEAST.
On 1 October 2013, Waterfront assisted Shark AG in concluding a worldwide co-existence and settlement agreement with Monster Energy, which involved a substantial payment being made by Monster Energy to Shark AG.
UK Supreme Court to rule on AI patent law: Can artificial neural networks be patented? Emotional Perception case could reshape UK IP landscape.
Immersive and interactive artworks are growing in popularity across the world, with hundreds being created…
In an increasingly competitive market where innovation, aesthetics, and brand identity are critical assets UK businesses must take a strategic approach to intellectual property (IP) protection. Whether you’re a fashion brand, tech firm, or start-up, building and maintaining a strong IP portfolio is essential for long-term value and commercial success.
Generative AI represents a new frontier in fashion innovation but it also challenges conventional notions of creativity, ownership, and protection. As the law catches up, designers, tech firms, and brands must proactively engage with and stay on top of the changes. Whether it’s securing copyright, registering designs, or navigating patents, a specialist AI London Solicitor or IP London Solicitor can help turn AI built fashion into a legally protected asset.