Waterfront advises the shareholders of Anana on their exit to Sabio Limited

Waterfront advised the shareholders of another of our technology clients, Anana Limited, on their sale to Horizon Capital-backed Sabio Limited.

Anana is an award-winning customer experience solutions specialist with over 100 employees operating out of the UK and South Africa. The business provides a range of CX solutions and services to leading brands including Dŵr Cymru Welsh Water, Marks & Spencer and Vodacom.

Chris Woodward, CEO of Anana said:

“It has always been a pleasure working with Waterfront – they are our go-to firm and have given us crucial commercial, corporate, IP and employment advice for many years.  Across all of their teams, they have proven to be very efficient, pragmatic, responsive and solution focused.  During the transaction, they bolstered the quality of their advice, supporting us at every stage, working long and hard to ensure nothing had been missed, and all eventualities were considered – we couldn’t have done it without them!”

Angus Young, Corporate Partner at Waterfront said:

“It was great working with the Anana team on this significant technology transaction – they were an absolute pleasure to work with!”