On July 14th, Waterfront Solicitors donned their running kits and headed off to the Olympic Stadium for the annual Great Team Relay. Thousands of staff from London’s banking, investment, law, finance, and retail sectors also headed to the track for The City’s most exciting team challenge this summer.
Everyone at Waterfront Solicitors was delighted to see our small firm do so well at the Great Team Relay – competing against 500 teams comprising such household names as: Lloyds, Barclays, The Guardian, Marks & Spencer, ITV, BT Sport and BBC London. Waterfront Solicitors came 25th, the second fastest law firm, being narrowly beaten by 38 seconds by the international law firm Nabarro.
Lucy Marlow, one of our IP legal advisors, reached the top position on the leader board with a running time of 19min 10secs for her 5K relay leg – the fastest female runner! The evening was a great experience for the team and we are looking forward to taking part in more sporting activities this year.
In an increasingly competitive market where innovation, aesthetics, and brand identity are critical assets UK businesses must take a strategic approach to intellectual property (IP) protection. Whether you’re a fashion brand, tech firm, or start-up, building and maintaining a strong IP portfolio is essential for long-term value and commercial success.
Generative AI represents a new frontier in fashion innovation but it also challenges conventional notions of creativity, ownership, and protection. As the law catches up, designers, tech firms, and brands must proactively engage with and stay on top of the changes. Whether it’s securing copyright, registering designs, or navigating patents, a specialist AI London Solicitor or IP London Solicitor can help turn AI built fashion into a legally protected asset.
As the digital fashion industry booms alongside the rise of Non-Fungible Tokens (NFTs), questions around intellectual property (IP) ownership, licensing, and legal enforcement are more pressing than ever. Digital garments at first only used in the gaming sphere are now traded on blockchain platforms, worn in virtual environments, and even showcased on social media and virtual runways. With this evolution comes the need for legal clarity, especially for designers, platforms, and consumers based in the UK.