Advising on X-POLE’s Acquisition of Iguana Pole Fitness

X‑POLE sought to acquire Iguana Pole Fitness as a bolt‑on acquisition to strengthen its brand and expand its training offering. The transaction needed to progress quickly and be commercially robust, while also enabling the smooth integration of a well‑known studio brand into the X‑POLE Academy model. The client required advice that reflected the specific dynamics of the fitness and lifestyle sector and supported long‑term brand alignment following completion.

We provided partner‑led advice throughout the acquisition, offering strategic guidance tailored to the fitness and lifestyle sector. Our role focused on commercial structuring to support brand integration and long‑term alignment, while keeping the transaction process efficient and responsive. We worked closely with the client to navigate the bolt‑on M&A process and ensure that legal complexity did not slow delivery. Our approach helped maintain momentum and supported a smooth transition following completion.

The acquired studios now operate as X‑POLE Academy locations in St Albans and Potters Bar and serve as official training centres for X‑POLE and XPERT Fitness. The transaction strengthened the group’s brand presence and community engagement and supported its strategic growth objectives. The acquisition provided a platform for further expansion while enabling continuity for existing studio communities.

Andrew Gordon, Head of Corporate and Commercial Law at Waterfront Law said:

“It was a pleasure helping a long‑standing client complete this acquisition and support the next stage of its growth.”

A spokesperson for X-POLE said:

“Andy and the team at Waterfront were instrumental in making this a success. Their commercial insight, strategic guidance, and responsiveness were key to completing the deal.”