Waterfront advises global tech communications consultancy Hotwire on latest acquisition

Waterfront has advised Hotwire Public Relations (part of the Enero Group) on its acquisition of McDonald Butler Associates, a tech sector specialist in Account-based Marketing, Channel and Alliances, plus Industry/Demand Programs for the technology sector.

The deal, which includes an initial cash payment of £3.5m plus deferred payments tied to performance targets, will accelerate Hotwire’s tech capabilities globally and give its clients access to new skills and services.

The Waterfront team advising on the acquisition consisted of partner Angus Young and associate Charlotte Lang who worked on the corporate aspects of the deal, as well as partner Anthony Purvis who assisted from an employment law perspective.

Cathy Hoyle, Enero Group General Counsel said; “Waterfront Solicitors provided outstanding legal services to Hotwire and the Enero Group in our recent acquisition of McDonald Butler. Waterfront’s team was first class across multiple specialities including M&A and employment and played an instrumental role in us meeting a tough timeline and achieve an excellent outcome. The team was very accommodating, despite our conflicting time zones, and willingly put in the extra effort to liaise with a multitude of stakeholders, both internally and externally, during the transaction. Once again, the Waterfront team have proved their worth.”

Angus Young, Waterfront Partner said; “It was such a pleasure to work with Hotwire and the Enero Group and we are delighted that we could assist with their expansion in the UK market.”