Waterfront has been named in the World Trademark Review 1000 (WTR 1000) list for the third successive year. The WTR 1000 research directory focuses exclusively on trademark practices and practitioners and provides a comprehensive resource for those seeking world-class legal trademark representation.
Highlighting Waterfront’s IP expertise, the guide references the firm’s streamlined, partner-led offering that is fast becoming one of London’s premier sources of “high-quality, specialist IP advice”.
Waterfront compared extremely favourably to other medium-sized IP solicitor firms, with the guide referring to the firm’s easy-going attitude, commercial nous and tactical awareness.
In addition, Waterfront’s trademark offering was described as a force to be reckoned with, reflected by the firm’s recent caseload which includes an infringement matter on behalf of the Financial Times; acting in litigation on behalf of Sainsbury’s, Waitrose and Scratch Meals; and a range of brand protection issues for Haribo.
Partners Matthew Harris and Piers Strickland were praised as top practitioners with the guide referring to their wealth of experience at the highest levels.
In an increasingly competitive market where innovation, aesthetics, and brand identity are critical assets UK businesses must take a strategic approach to intellectual property (IP) protection. Whether you’re a fashion brand, tech firm, or start-up, building and maintaining a strong IP portfolio is essential for long-term value and commercial success.
Generative AI represents a new frontier in fashion innovation but it also challenges conventional notions of creativity, ownership, and protection. As the law catches up, designers, tech firms, and brands must proactively engage with and stay on top of the changes. Whether it’s securing copyright, registering designs, or navigating patents, a specialist AI London Solicitor or IP London Solicitor can help turn AI built fashion into a legally protected asset.
As the digital fashion industry booms alongside the rise of Non-Fungible Tokens (NFTs), questions around intellectual property (IP) ownership, licensing, and legal enforcement are more pressing than ever. Digital garments at first only used in the gaming sphere are now traded on blockchain platforms, worn in virtual environments, and even showcased on social media and virtual runways. With this evolution comes the need for legal clarity, especially for designers, platforms, and consumers based in the UK.
In a report published last week, the Tony Blair Institute urged the UK to relax…