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Piers Strickland

Joint Head of Intellectual Property and Dispute Resolution

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Piers Strickland is a Chambers and Legal 500 recognised Intellectual Property Lawyer with over 25 years’ experience.

I have over 25 years of experience specialsing in IP.  I trained at Bristows, before working at various other large “City” firms.  In 2009, I set up my own firm, in order to provide more responsive and cost-effective IP advice to a range of different clients.  This experience of being a start-up entrepreneur gave me valuable insights into the challenges that business owners face.

I subsequently merged my practice into Waterfront, given that Waterfront’s approach and culture was aligned with my values.

I have always specialised in IP disputes and litigation.  I practise across of all the major IP rights, such as trade marks, copyright, design and patents.  I have also substantial experience in disputes involving confidential information and trade secrets.  In addition, I regularly advice clients on commercial disputes, especially involving technology companies.

I have consistently been highly ranking as a leading IP lawyer in the major legal directories, such as Legal 500, Chambers & Partners, IP Stars, World Trademark Review and others.

Responsiveness is at the core of the service I deliver to clients.  I provide a partner-led service, so that I play a central leading role in your case and do not simply delegate important work to others.  Technical excellence should be a given to client, but I deliver this by virtue of being a true subject specialist, rather than a generalist lawyer.  I have taken multiple cases all the way to a full trail in the High Court of England of Wales, as well as the Court of Appeal.  This experience is invaluable in giving clients the correct steer at all stages of a dispute.  I also have a substantial amount of experience with various forms of Alternative Dispute Resolution, especially mediation.

My personal style is tenacious, but commercially pragmatic. Ultimately, I am acutely aware that many clients have better things to be doing with their precious time.  My long experience of running litigation cases means that I know when to be aggressive on a client’s behalf and when a more commercially nuanced approach is required.

Piers Strickland

Piers Strickland

Joint Head of Intellectual Property and Dispute Resolution
  • Acting for Sports Group Denmark A/S in their trade mark battle with Atleta ITM Inc (part of the Gap company) concerning trade marks in the athleisure space. This case went all the way to the Court of Appeal in November 2025.
  • Acting for a leading American multi-media company in relation to an immersive art exhibition and related allegations of copyright infringement. Case was litigated in the High Court of England and Wales and subsequently settled in mediation on confidential terms.
  • Acting for innovative building construction firm, Mekina Industries, defending allegations of breach of confidence and infringement of trade secrets brought by EMJ Plastics in the High Court of England and Wales.
  • Acting for reseller of spare parts for luxury cars, successfully defending a claim for design right infringement brought by a competitor in the Intellectual Property Enterprise Court.
  • Acting for hedge fund Illiquidx Limited in its successful High Court claim against Altana Wealth and others in relation to breach of confidence claim which subsisted in hedge fund trading strategies.
  • Acting for Siramico Limited in defending allegations of patent infringement brought by Vuba Chemical Innovations Limited in IPEC in respect of an adhesive resin application designed to fix particulates.
  • Acting for a leading sportwear apparel brand in respect of counterfeit enforcement work.
  • Acting for Haribo, the leading confectionery company, in respect of trade mark issues.
  • Acting for client bringing a claim for breach of contract in the High Court of England and Wales in relation to commission payments due in relation to NFTs.
  • Acting for a leading chain of UK-based hotels in enforcing their trade mark rights against a competitor opening a hotel and restaurant under a confusingly similar name.
  • Piers Strickland runs a robust and effective IP litigation team which is particularly suited to breach of confidence, copyright, trade mark and computer software and computer system cases. They are responsive to SME clients and start-up businesses. The Legal 500 2026
  • Piers Strickland has a real depth of knowledge and experience of a very wide range of IP matters. He is a robust and strategic thinker and is able to steer clients effectively through difficult litigation without losing sight of the overall strategic and commercial goals. The Legal 500 2026
  • Piers is excellent: he is extremely communicative, friendly and knowledgeable. Chambers UK Guide 2026
  • He is a forceful litigator. Chambers UK Guide 2026
  • Piers Strickland is excellent. He knows the law, but it is his empathy with the client and his ability to take on board the clients’ views that makes him stand out from other litigators. I have already started to recommend him, and I would not hesitate to use him again, for any matter, large or small, complex or simple. The Legal 500 2025
  • Piers Strickland is a litigator and seasoned solicitor advocate noted for his representation of media, entertainment and technology companies in disputes involving all core rights. He frequently represents clients in UK and European courts. Piers provides excellent service and delivers great results. Piers’ most valuable ability is how he listens and considers commercial factors. Chambers UK Guide 2025
  • Piers Strickland is a standout. The Legal 500 2024
  • Piers Strickland is the stand-out partner at this specialist firm. Providing a great alternative to a big City law firm, he delivers a great product without the City firm price tag. The Legal 500 2023
  • Robust and tenacious and exceptional. The Legal 500 2022
  • Piers Strickland is very analytical and focused on providing the right solutions in terms of what the business needs. He is very commercially focused and thorough in delivering his work. Chambers UK Guide 2022
  • A seasoned solicitor advocate noted for his representation of media, entertainment technology companies in disputes involving all core rights.” He is described by clients as having a “deep knowledge of the law and is tactically and commercially astute.  Extremely detail-orientated and really responsive. Chambers UK Guide 2021
  • Pragmatic and knowledgeable practitioner who delivers a great product for his clients at a very reasonable price point. The Legal 500 2021
  • An excellent IP solicitor with the ability to undertake demanding pieces of litigation. World Trademark Review 2020
  • He is very responsive, always accessible, very focused on clients’ commercial imperatives and very tactically aware. He is simply a pleasure to work with, as are his colleagues. World Trademark Review 2020
  • Strong across all areas including negotiation, strategic thinking and commercial awareness. Chambers 2019
  • Very responsive Legal 500 2019
  •  First-rate litigator who is robust and tough when necessary Legal 500 2017
  • Highly experienced litigator, combines great commercial acumen with first-rate legal skills. Legal 500 2016
  • First-rate litigator. Legal 500 2015
  • Unflappable and praised for excellent commercial judgment. Chambers 2015
  • Tenacious yet pragmatic. Chambers 2014
  • International Trademark Association (INTA)
  • MARQUES European Association of Trade Mark Owner

MA in history from Cambridge University (Jesus College), 1995-1998

I am passionate tennis player who represents his county (Sussex).  I play on the ITF Masters circuit both in the UK and internationally (when work allows!).  I am currently ranked in the top 30 players in the UK for my age group.

  • Very commercially focused and thorough in delivering his work.
    Chambers 2022
  • Pragmatic and knowledgeable practitioner who delivers a great product for his clients at a very reasonable price point
    Legal 500 2021
  • An excellent IP solicitor with the ability to undertake demanding pieces of litigation
    WTR 2020