You can view what Piers had to say on the 10o’clock news (26min, 30 sec) here.
For a more in depth discussion check out Piers on 5live radio at (1 hr 48min) here.
Piers also talked to Eddie Mair on Radio 4 about the possibility of a BBC Bake Off program (18:40min) here.
Piers has also written a piece for the Radio Times which explains exactly what Channel 4 have paid for, which can be read here.
The Sun, Mirror and Telegraph newspapers have included coverage of the main article, and further mentions can be found on the BBC.
Immersive and interactive artworks are growing in popularity across the world, with hundreds being created…
In an increasingly competitive market where innovation, aesthetics, and brand identity are critical assets UK businesses must take a strategic approach to intellectual property (IP) protection. Whether you’re a fashion brand, tech firm, or start-up, building and maintaining a strong IP portfolio is essential for long-term value and commercial success.
Generative AI represents a new frontier in fashion innovation but it also challenges conventional notions of creativity, ownership, and protection. As the law catches up, designers, tech firms, and brands must proactively engage with and stay on top of the changes. Whether it’s securing copyright, registering designs, or navigating patents, a specialist AI London Solicitor or IP London Solicitor can help turn AI built fashion into a legally protected asset.
As the digital fashion industry booms alongside the rise of Non-Fungible Tokens (NFTs), questions around intellectual property (IP) ownership, licensing, and legal enforcement are more pressing than ever. Digital garments at first only used in the gaming sphere are now traded on blockchain platforms, worn in virtual environments, and even showcased on social media and virtual runways. With this evolution comes the need for legal clarity, especially for designers, platforms, and consumers based in the UK.